Hello!
I am a Sr. UX/UI Designer with 12+ years of experience leading large-scale, complex enterprise projects from the ground up. I design with a clear purpose: align teams to create meaningful human experiences that drive business value. My background spans design, design management, and communications, and my approach is inherently human-centered and holistic.
Case Studies
Streamlined decision-making and work of 3 development teams, de-risked delivery and accelerated time to completion
System-wide Product Vision & Roadmap | UPS
Aligned a system of 5 applications into a unified experience that accelerated mail processing and increased operational visibility and efficiency
Enterprise UX/UI Design | UPS
Designed for connectivity of information, increased visibility, data accuracy and workflow efficiency throughout a suite of five enterprise applications
Design to Unlock Business & User Value
Led UX research, product design, data analysis and data visualizations for a customer facing Global Logistics & Distribution Business Intelligence Portal
Storytelling with Data | UPS
Turned conceptual ideas into an elegant solution centered around the users’ success and connecting to the organizational strategy
UX/UI Design for Mobile | UPS
Designed and facilitated a Design Thinking workshop that demonstrated the benefits of a human-centered and collaborative approach to product design
Design Thinking Workshop | UPS
Led a cross-functional team through collaborative exercises to co-create marketing content for the Global Logistics & Distribution Business Intelligence Portal
Content Creation & UX Design | UPS
More case studies at https://www.behance.net/marinapetrova